I know this is an older thread. The owners of YETI and RTIC used to be friends and co-owners of YETI. They had a fall out and one of them branched off and formed RTIC. Both companies are based in Houston and both are made in china..
I prefer Cordova, made in Idaho US of A.. I own a 88QT, Soft sided portable and their escape tote. Love all 3 for different reasons! Check out the soft sided portable, it held ice for 2 days in July heat on the boat and will fit in storage under the seat.
I have 2 coolers that we take on the boat depending on how many people will be onboard that day. If it's just my wife and I and maybe 1 other person we'll take a simple 28 qt. cooler. If we have more people onboard we'll take our larger "Cube" cooler on wheels. Both easily fit behind the Captains chair.