I have a friend that told me when we were in college "remember, most people are stupid". I believe him! I don't think that the world is completely stupid but we all have our moments, I am sure this guy realized that pretty quickly! A very costly "stupid" moment, bet he won't do that again!
We get that a lot where I'm from. People try driving on the ice too early in the year, people don't know the lake and if and where springs are, too many people park in one area and go through or they go on the ice late in the year. This definetly isn't a cheap endeavor. At least the guy had his windows down!
Part of the issue is the terrible state of our news. I no longer look at any local news - it's all fluff and fold with zero integrity. So I am often completely unaware of local happenings until someone tells me about it. I could easily understand this guy not getting the message! Though - I do check for data before doing high risk pursuits.