I was in the retail gas industry for 30 years with multiple locations for most of them.
1. What crude is doing today has no bearing on what I sell my fuel for today. It will eventually effect the range of prices for retail sales. What I paid for the gas yesterday has very little bearing on the street price I post. If I make money or lose money depends on what the big dog in the market wants to sell it for. Transportation cost will effect a market prices some but usually less than a dime a gallon. People used to ask if we called each other to set gas prices. The answer was always "I don't have to. He has a price sign 20ft in the air for me to see what he has changed the price to."
2. The profit in the oil business is not in the retail. All the major oil companies got out of the retail sales and property ownership in the 80's and 90's. Shell was making 100's of millions in profit but their ROI was 1.6%. They just what an outlet for the products they produce.
3. Retail sales are capital intensive with small ROI. I spent 1.3 million to build my last facility in 1999. In the 10 years we owned it, it averaged 8 cents a gallon gross profit. In 2008, with gas at $4 and above. My credit card fees for the year were $24,000 more than the gross gasoline profits I collected for the year.
4. The owner has little control of the street pricing or profit margins. It is capitalism in a very raw state.
5. The most profitable years were the 1980's. Since then the margins on everything have gotten smaller and the regulatory cost climbed, minimum wages increases. The margins inside the store keep shrinking, .89 pop anysize, .49 coffee anysize. There is a chain in our area that their business model is that they have to be profitable making 0 profit on the gasoline.
6. Before you throw out the greed and gouging accusation on any industry, talk to somebody that has lived it 24/7.
7. I am now in a industry that allows me weekends to spend with my family and profit is not a dirty word.
8. Buying gasoline is a negative buying experience. It is invisible, it sucks money out of my pocket, I have to buy it even if I don't want to and I don't see the benefit.
Just read the complaints about putting $6 gas in the $72,000 boat.
I'm done
