The Best Cooler PERIOD.

Yeah I like those coolers but they need to have large wheels and a nice handle to stroll along with. Screw carrying something that heavy.
 
I'm sure someone saw the Yeti and said....I could make that cooler for $40, sell it for a hell of a lot less than $600 and still make a killing! Hopefully they did their patent research as some of the styling etc. looks very similar (handle angle and such)
 
As good as Yeti is at marketing. It could be them trying to see if they have tapped the market on high end coolers.
 
They are pre-selling their coolers.  They don't have any to ship.  Almost smells like a kickstarter program. Nice website.  All pictures and no product. 
 
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