Think I should start by saying that I believe most all of the members really appreciate having this Bennington specific website and being able to share ideas and comments with others with whom we have a "common" connection. You even have a website in which several of the owners have become pretty significant "cheerleaders" for Bennington
However, maybe some "reflective thinking" is in order. Within this thread (and a few others) it seems to me posters are just trying to give you what would be some outstanding marketing and advertising suggestions.
First, the thing I have noticed most about all pontoon related websites is that people want and like pictures.
Second, they like pictures of everything and I think for the primary Bennington website and your build-a-boat section, that would mean a good view of all possiblities and floorplans, not just the new or most popular models. It should also include a specific picture of all the possible options and accessories that are available.
Guess I could go on and on, but look at your comment above "...get you some of everything, but it's a challenge." Just meet the challenge and get everything. It should draw in potential buyers and will help your already established corps of cheerleaders cheer even more
I think most of us would love to see Bennington go from 20% of the market share to 25% or more in 2012. It helps all of us in the long run.